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The mediation of trust in country-of-origin effects across countries
Jiménez, Nadia; San Martin, Sonia - In: Cross cultural management : an international journal 21 (2014) 2, pp. 150-171
Persistent link: https://www.econbiz.de/10010378650
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Impact of cultural differences on foreign customers' perceived local services
Lin, Chinho; Nguyen, Conghoang; Lin, Binshan - In: The journal of services marketing 27 (2013) 6, pp. 500-510
Persistent link: https://www.econbiz.de/10010198107
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
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Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan; Lin, Bou-wen; Wong, Yim Yu; Calantone, Roger J. - In: The journal of product innovation management : an … 28 (2011), pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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Investigating children's role in family dining-out choices : evidence from a casual dining restaurant
Chen, Yang-Su; Lehto, Xinran Y.; Behnke, Carl; Tang, … - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 706-725
Persistent link: https://www.econbiz.de/10011578940
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Causes and conditions of social vulnerability in comparative perspective : Asian evidence from the LIS dataset
Smeeding, Timothy M. (contributor) - 2005
Persistent link: https://www.econbiz.de/10003335854
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When is the local average treatment close to the average? : evidence from fertility and labor supply
Ebenstein, Avraham - In: Journal of human resources : JHR 44 (2009) 4, pp. 955-975
Persistent link: https://www.econbiz.de/10003914599