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Brand celebrities : analysis of celebrity sponsorship posts on Facebook
Greve, Goetz; Schlüschen, Andrea; Fantapié Altobelli, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 77-110
Persistent link: https://www.econbiz.de/10014318182
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Magazine advertising : factors influencing the effectiveness of celebrity advertising
Martín-Santana, Josefa D.; Beerli-Palacio, Asunción - In: Journal of promotion management : JPM 19 (2013) 2, pp. 139-166
Persistent link: https://www.econbiz.de/10009754907
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Celebrity endorsement and involvement with the social cause in nonprofit organizations
García de los Salmones, Ma del Mar; Dominguez, Rafael - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 309-326
Persistent link: https://www.econbiz.de/10011627710
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The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian - In: Journal of global marketing 32 (2019) 3, pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
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The impact of celebrity-advertising context congruence on the effectiveness of brand image transfer
Kim, Taehee; Seo, Hyo Min; Chang, Kyungro - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 246-262
Persistent link: https://www.econbiz.de/10011781268
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The influence of typical versus atypical ads on sharing intention
Rita, Paulo; Guerreiro, João Pedro Silva Martins; … - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei; Chan, Kara - In: Journal of promotion management : innovations in … 29 (2023) 5, pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
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Sustainable behavior: the need of change in consumer and business attitudes and behavior
Gierszewska, Grażyna; Seretny, Marek - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 197-208
Today's economy is experiencing serious economic and social problems affecting all world citizens. The earth seems to have become insufficient in meeting the standards of living that societies expect. The classic marketing approach is seen as the cause of many problems. It has contributed to the...
Persistent link: https://www.econbiz.de/10012125068
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Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising
Sheehan, Kim Bartel; Berg, Kati Tusinski - In: Journal of marketing communications 24 (2018) 5, pp. 469-485
Persistent link: https://www.econbiz.de/10011880793
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Consumer attitudes towards social network advertising : predictors and outcomes
Milakovic, Ivana Kursan; Mihić, Mirela; Boljat, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 83-97
Persistent link: https://www.econbiz.de/10012652686