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A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.
;
DeSarbo, Wayne
;
Park, Joonwook
; …
- In:
Journal of the American Statistical Association : JASA
105
(
2010
)
490
,
pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
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2
A new constrained stochastic multidimensional scaling vector model : an application to the perceived importance of leadership attributes
Scott, Crystal J.
;
DeSarbo, Wayne
- In:
Journal of modelling in management
6
(
2011
)
1
,
pp. 7-32
Persistent link: https://www.econbiz.de/10008989575
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3
A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne
;
Grewal, Rajdeep
;
Scott, Crystal J.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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4
Corporate marketing leaders : the key attributes
Scott, Crystal J.
- In:
Journal of business strategy
34
(
2013
)
1
,
pp. 41-46
Persistent link: https://www.econbiz.de/10009718465
Saved in:
5
The impact of customer satisfaction on chief marketing officer's compensation
Lee, Heiwai
;
Scott, Crystal J.
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009713833
Saved in:
6
Marketing or sales : the executive decision
Lee, Hei Wei
;
Scott, Crystal J.
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
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7
Reaching the non-traditional stopout population : a segmentation approach
Schatzel, Kim
;
Callahan, Thomas
;
Scott, Crystal J.
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10009295475
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8
Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957426
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9
Clustering consistency analysis
DeSarbo, Wayne S.
- In:
Journal of the Academy of Marketing Science
10
(
1982
)
3
,
pp. 217-234
Persistent link: https://www.econbiz.de/10002065880
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10
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
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