The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...

1. Place branding : where do we stand? / Mihalis Kavaratzis and Gregory Ashworth -- 2. Place branding theory : a cross-domain literature review from a marketing perspective / Graham Hankinson -- 3. Is corporate branding relevant to places? / Mihalis Kavaratzis -- 4. Place marketing, local...

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical...