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We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for...
Persistent link: https://www.econbiz.de/10010297404
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women?s magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
Persistent link: https://www.econbiz.de/10010297806
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women?s magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10010297906
Persistent link: https://www.econbiz.de/10011964199
Quarterly data of magazine circulation are used to analyse the consumption behaviour of the readers of German popular magazines in a panel framework using OLS,2SLS and generalized method of moments techniques,in order to test the rational addiction hypothesis in respect with goods without any...
Persistent link: https://www.econbiz.de/10010263387
Neben bereits seit längerer Zeit laufenden Kooperationsprojekten zwischen Statistischen Ämtern und externen Wissenschaftlern sind in jüngster Zeit bei den großen amtlichen Datenproduzenten Forschungsdatenzentren (FDZ) entstanden, die Wissenschaftlern den Zugriff auf Mikrodaten aus...
Persistent link: https://www.econbiz.de/10010265119
Die Ergebnisse der amtlichen Unternehmensstatistik in Deutschland sind unter bestimmten Gesichtspunkten systematisch …
Persistent link: https://www.econbiz.de/10011691776
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