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Trittbrettfahren bei Sportevents: das Ambush-Marketing
Pechtl, Hans - 2007
Persistent link: https://www.econbiz.de/10010300271
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Sponsoring und Ambushing: Eine verhaltenswissenschaftliche Analyse
Pechtl, Hans; Niemann, Katrin - 2009
Persistent link: https://www.econbiz.de/10010302373
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Bestimmung und Analyse der Erfolgsfaktoren von Marketing-Events anhand des Beispiels DFB-adidas-Cup
Nufer, Gerd - 2002
Persistent link: https://www.econbiz.de/10010305085
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Gefährliche Liebschaften? Kommentierte Bibliografie zu Kooperationen von Umweltverbänden und Unternehmen
Jacob, Klaus; Jörgens, Helge - 2001
Die kommentierte Bibliographie gibt einen umfassenden Überblick zu verschiedenen Formen von Umweltkooperation zwischen Umweltverbänden und Unternehmen aller Art. Die Erhebung konzentriert sich auf Deutschland und weitere europäische Länder, erfaßt aber auch relevante Literatur aus England...
Persistent link: https://www.econbiz.de/10010306094
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Research grants, sources of ideas and the effects on academic research
Hottenrott, Hanna; Lawson, Cornelia - 2012
Based on a sample of research units in science and engineering at German universities, this study reports survey evidence showing that research grants impact research content. Research units that receive funds from industry are more likely to source ideas from the private sector. The higher the...
Persistent link: https://www.econbiz.de/10010309805
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Corporate Donations to the Arts: Philanthropy or Advertising?
Frank, Björn; Geppert, Kurt - 2002
different from those which one would expect if sponsoring were merely a form of advertising. …
Persistent link: https://www.econbiz.de/10010260636
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Rechtsvereinheitlichung beim "droit de suite"? Ökonomische Analyse des Richtlinienentwurfs der Europäischen Kommission
Schmidtchen, Dieter; Koboldt, Christian; Kirstein, Roland - 1997
Der Richtlinienentwurf der EU-Kommission zur europaweiten Einführung eines Folgerechts auf Kunstwerke ist dazu gedacht, die öknomische Lage junger Künstler zu verbessern. Eine einfache preistheoretische Überlegung zeigt jedoch, daß dieses Ziel verfehlt werden dürfte. Außerdem analysiert...
Persistent link: https://www.econbiz.de/10010296942
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Hedging with Credit Derivatives and its Strategic Role in Banking Competition
Pausch, Thilo; Schweimayer, Gerhard - 2004
The tremendous growth of markets for credit derivatives since the mid 1990's has raised questions regarding the role of these instruments in the banking in- dustry which is heavily exposed to credit risk. However, while recent literature mainly focused on pricing and optimal decisions regarding...
Persistent link: https://www.econbiz.de/10010263017
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The German banking system and the global financial crisis: Causes, developments and policy responses
Bleuel, Hans-H. - 2009
Germany's banking sector has been severely hit by the global financial crisis. In a German context as of February, 2009, this paper reviews briefly the structure of the banking industry, quantifies effects of the crisis on banks and surveys responses of economic policy. It is argued that policy...
Persistent link: https://www.econbiz.de/10010266115
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Regulation, credit risk transfer, and bank lending
Pausch, Thilo; Welzel, Peter - 2011
behavior and risk sensitivity of a risk-neutral bank. The bank is exposed to credit risk and may use credit default swaps (CDS …) for hedging purposes. Regulation is found to induce the risk-neutral bank to behave in a more risk-sensitive way: Compared …. Under the Substitution Approach in Basel II (and III) a risk-neutral bank will over-, fully or under-hedge its total …
Persistent link: https://www.econbiz.de/10010291748