detail (fruit and vegetables, baked goods, school meals) and a social empirical study (private households) was carried out …

set termination fees to induce fragmentation. This takes place when advertising revenues are potentially large but …. We therefore identify an important link between termination fees, the online advertising market and Internet … fragmentation. We extend the model to account for multi-homing consumers, vertically integrated ISPs, third-party advertising …

During the last decade the internet has been the fastest growing segment in advertising. Exploiting Nielsen data, we … analyze the advertising pattern displayed by the population of organizations (i.e. companies, non-profit institutions and … expenses more than smaller firms. In the lack of firmspecific output data, we also estimate a homothetic advertising cost …

, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … advertised, - Increasing prices to consumers beyond the cost of advertising via the market power of the remaining firms in the …

It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth … advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The … data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …