detail (fruit and vegetables, baked goods, school meals) and a social empirical study (private households) was carried out …

information is available at zero costs. However, households state prices that are, on average, ten times larger than actual. But … ignorant households cannot react to prices and so the price mechanism becomes dysfunctional. Our results explain small or zero …

This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised … advertising is rampant and products are generally ineffective with potentially serious side effects. We control for the targeting … exposure to deceptive advertising is associated with a lower probability that women, and a higher probability that men, consume …

consumer choice. The estimates suggest that PC firms use advertising media to target high-income households, that there are …) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising … influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each …

It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth … advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The … data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is …

, restrictions on purchase and use, providing information and restricting advertising. The chapter concludes with suggestions for …

We present a theory of how advertising can break a lock-in by distorting beliefs about market shares in markets with … shows that if the entrant’s product is of su¢ ciently high quality, then the entrant will use advertising in order to break …