marketing and influence shopping habits. Today, these surveys are valuable sources for exploring consumers' perceptions and the …

also being captured at IUBH, in particular in the Bachelor & Master program "Marketing management". In this paper, six …, Erfurt, Hamburg, Munich and Vienna to analyze sustainability topics within marketing. More specifically, the paper describes … and by creating a marketing plan. Overall, this paper gives a holistic view for teaching staff on how to incorporate …

may foster more and not less spending; in our simulation game, the financial investment in marketing key HCPs and HCOs …

cross-category interrelationships and provide marketing managers eith only very limited recommendations regarding decition … making. The latter type of models focus on estimating the effects of category-level marketing mix variables on purchase …