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Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken

Schlichthorst, Marisa - 2006

Die Werbeeinstellung gilt als besonders verhaltensprägend und zugleich beeinflussbar durch die werbliche Kommunikation. Damit wird ihr eine zentrale Rolle als Vermittler von Werbewirkung zugesprochen. Allerdings wurde diese Vermittlerrolle bisher nur bei neuen Produkten mit unbekannten...

Persistent link: https://www.econbiz.de/10010298433

Is cross-category brand loyalty determined by risk aversion?

Silberhorn, Nadja; Hildebrandt, Lutz - 2009

The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by … for fast moving consumer goods (FMCG) manufacturers and retailers. Knowing why a customer stays loyal to a brand in … multiple product categories is necessary for deriving suitable marketing strategies in the context of a brand extension, yet …

Persistent link: https://www.econbiz.de/10010270714

Revealed preference and consumption behaviour at retirement

Levell, Peter - 2014

This paper sets out revealed preference tests for different models of consumption behaviour over retirement that we applied to a Spanish consumption panel dataset. We reject the perfect foresight model both with separable preferences and allowing for preference change. The first order conditions...

Persistent link: https://www.econbiz.de/10011335611

Advertising and Consumer Search in a Duopoly Model

Janssen, Maarten C.W.; Non, Mariëlle C. - 2005

We consider a duopoly in a homogenous goods market where part of the consumers are ex ante uninformed about prices. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following results. First, there is no monotone relationship...

Persistent link: https://www.econbiz.de/10010325593

Advertising for Attention in a Consumer Search Model

Haan, Marco A.; Moraga-Gonzalez, Jose Luis - 2009

We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search costs rise. This may result in lower firm profits...

Persistent link: https://www.econbiz.de/10010325866

Long-Run vs. Short-Run Perspectives on Consumer Scheduling: Evidence from a Revealed-Preference Experiment among Peak-Hour Road Commuters

Peer, Stefanie; Verhoef, Erik; Knockaert, Jasper; … - 2011

Theoretical and empirical studies of consumer scheduling behavior usually ignore that consumers have more flexibility to adjust their schedule in the long run than in the short run. We are able to distinguish between long-run choices of travel routines and short-run choices of departure times...

Persistent link: https://www.econbiz.de/10010326326

Door-to-Door Travel Times in RP Departure Time Choice Models: An Approximation Method based on GPS

Peer, Stefanie; Knockaert, Jasper; Koster, Paul; Tseng, … - 2011

A common way to determine values of travel time and schedule delay is by estimating departure time choice models using revealed preference (RP) data. The estimation of such models requires that (expected) travel times are known for both chosen as well as unchosen departure time alternatives. As...

Persistent link: https://www.econbiz.de/10010326355

Advertising in the U.S. Personal Computer Industry

Goeree, Michelle S. - 2004

Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of...

Persistent link: https://www.econbiz.de/10010263301

An Afriat theorem for the collective model of household consumption

Cherchye, Laurens; De Rock, Bram; Vermeulen, Frederic - 2008

We provide a nonparametric 'revealed preference' characterization of rational household behavior in terms of the collective consumption model, while accounting for general (possibly non-convex) individual preferences. We establish a Collective Axiom of Revealed Preference (CARP), which provides...

Persistent link: https://www.econbiz.de/10010269151

Accounting for taste: An examination of socioeconomic gradients in attendance at arts events

Lunn, Pete; Kelly, Elish - 2009

We critically examine and empirically test the hypothesis that the strong socioeconomic gradients characterising attendance at arts events result from similar gradients in preferences for the arts, in line with existing theories of demand for the arts derived from orthodox consumer theory. To...

Persistent link: https://www.econbiz.de/10010277551