Showing 1 - 10 of 13
This study investigates context effects in general and the compromise effect in particular. It is argued that earlier research in this area lacks realism, a shortcoming that is a major drawback to research conclusions and stated management implications. The importance of this issue is stressed...
Persistent link: https://www.econbiz.de/10010302764
competitiveness of the retailing sector as competition eliminates the scope for retailers to offer variety. Mainstream consumers with … a preference for variety and consumers with eccentric tastes enjoy a symbiotic relationship. Competition over mainstream … consumers makes retailers offer more exotic goods, while eccentric consumers subsidize their carrying costs. …
Persistent link: https://www.econbiz.de/10010322612
Most of the empirical literature on consumption behaviour over the last decades has focused on estimating Euler equations. However, there is now consensus that data-related problems make this approach unfruitful, especially for answering policy relevant issues. Alternatively, many papers have...
Persistent link: https://www.econbiz.de/10011604618
With consumers being confronted to make increasingly complex decisions, the need for an efficient and effective … consumer policy is more urgent than ever. Yet how can consumers' choices be made easier without imposing excessive restrictions …
Persistent link: https://www.econbiz.de/10011633415
-scale society become consumers in a modern society and where this behaviour is likely to lead our species. …
Persistent link: https://www.econbiz.de/10010267065
Fungibility of money is a central principle in economics. It implies that any unit of money is substitutable for another and that the composition of income is irrelevant for consumption. We find in a field experiment that even in a simple, incentivized setup many subjects do not treat money as...
Persistent link: https://www.econbiz.de/10010268624
Fungibility of money is a central assumption in the theory of consumer choice: any unit of money is substitutable for another. This implies that the composition of income or wealth is irrelevant for consumption. We find in a field experiment that even in a simple, incentivized setup many...
Persistent link: https://www.econbiz.de/10010277470
In view of the current gas emergency, all consumers are urged to reduce their gas consumption. High prices are seen as …
Persistent link: https://www.econbiz.de/10013359214
Ein hoher Fleischkonsum ist ungesund. Zudem ist die Viehwirtschaft für einen erheblichen Teil der globalen Treibhausgasemissionen verantwortlich. Eine RWI-Studie zeigt: Verhaltensökonomische Maßnahmen können dazu beitragen, den Fleischkonsum zu reduzieren, ohne Verbote oder zusätzliche...
Persistent link: https://www.econbiz.de/10014000405
We examine experimentally the effect of complexity on individual decision making. We focus on credit choices, as they have been widely criticized for their complexity in recent years. In a first study, we find that complexity in benefits leads to random mistakes, while complexity in costs leads...
Persistent link: https://www.econbiz.de/10010427626