The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...

Neurosensitivität ist ein fundamentales Persönlichkeitsmerkmal, welches auf der Sensitivität des zentralen Nervensystems basiert. Definiert wird Neurosensitivität als eine Art Wahrnehmungsfähigkeit; nämlich als die Fähigkeit, Umgebungsreize zu registrieren und zu verarbeiten. Dabei...

Digitalization is a set part of today's society and even luxury brands feel the increasing need of a digital presence. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still abstains from offering their most important items in...

From posting photos and videos to tracking physical activity, apps can do almost anything, but while they may seem like harmless fun, they may also pose a threat to personal data and national security. This paper compares the different responses of the United States, Canada and Germany to data...

Europe's industrial base needs to undergo a swift and persistent transformation towards carbon neutrality and circularity, but this transition must happen in a fair and socially just manner. In this working paper, we evaluate the support mechanisms for heavy industry which have been put in place...

Interdisciplinary research (IDR) is a widely applied research approach, combing the efforts of multiple academic disciplines to work on complex problems. Within transdisciplinary research (TDR), non-academic stakeholders participate in the project and offer hands-on experience to the research....