Yang, Zhenlin; Gan, Lydia; Tang, Fang-Fang - In: Economics: The Open-Access, Open-Assessment E-Journal 4 (2010) 2010-28, pp. 1-29
We study and contrast pricing and price evolution of online only (Dotcom) and online branch of multi-channel retailers (OBMCRs) based on two panel data sets collected from online toy markets. Panel data regression analyses reveal several interesting empirical results: over time, OBMCRs and...