There are several predictions that brand equity will become the most pressing marketing topic for the next ten years …. This study investigates for which purposes brand equity can be applied to. It further investigates which facets the concept … of brand equity refers to, how these facets are measured and what the implications are for defining and measuring brand …

According to several forecasts brand equity will become the most influential marketing topic for the next ten years …. This study investigates various purposes brand equity can be applied to. It assesses requirements for measuring brand … equity and describes the contribution of the literature on brand equity with res pect to the previous defined requirements …

Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Ein-führung des Absatzfondsgesetzes … historischen Abriss zum Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel und dem derzeitigen Organisationsaufbau ein Blick …

Agri-food Industry, as the sum of the Agriculture, Livestock, Forestry and Fishing and Food Industry (Food, Beverages … markets. The importance of Agri-Food Industry in the Spanish economy is much higher than this sector has in the European Union … (EU-28) or in the Euro Area (3.8% and 3.7% of GDP, respectively), and its contribution in the EU agri-food production (11 …

respective value chains have lately started to tinker with their own platform creation initiatives. Aided by fifteen food …

We consider the consequences of a shared brand name such as geographical names used to identify high quality products …, for the incentives of otherwise autonomous firms to invest in quality. We contend that such collective brand labels …

‘Brand Aid’ explicitly linked to commerce, not philanthropy, reconfigures the modalities of international development … helps them. ‘Brand Aid’ creates a world where it is possible to have as much as you want without depriving anyone else …