Drescher, Larissa S.; de Jonge, Janneke; Goddard, Ellen; … - In: Agriculture and Human Values 29 (2012) 4, pp. 507-517
Research indicates that consumers are particularly concerned about the safety of meat. More highly processed meat is … perceived as more unsafe than fresh or natural meats, i.e., consumers trust processed meat less. This paper studies the … relationship between perceived trust and day-to-day purchase behavior for meat, giving special attention to the degree of meat …