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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …
Persistent link: https://www.econbiz.de/10010352742
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A Market Basket Analysis Based on the Multivariate MNL Model
Boztuğ, Yasemin; Hildebrandt, Lutz - 2003
-category dependence of brand choice behavior. It is hypothesized, that the global utility function related to a product bundle is the …
Persistent link: https://www.econbiz.de/10010296457
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Visualization of competitive market structure by means of choice data
Kunz, Werner - 2007
This paper presents a method for visualizing competitive market structures based on scanner panel date where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...
Persistent link: https://www.econbiz.de/10010263688
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Is there a Market for Microlending in Industrialized Countries?
Kritikos, Alexander S.; Kneiding, Christoph; … - 2006
While in less developed and in transition economies microlending has become an efficient instrument for providing small and micro businesses with the necessary financial means, in industrialized countries, with highly developed banking systems, the existence and size of an uncovered demand for...
Persistent link: https://www.econbiz.de/10010297252
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Microlending: Is There Demand for Such Loans in Germany?
Kritikos, Alexander S.; Kneiding, Christoph - In: Weekly Report 6 (2010) 14, pp. 105-111
A lack of financial means is viewed as a key reason why small businesses fail. Therefore, also in Germany several institutions tried to establish microloans as a financing tool. A first empirical study, building a benchmark for similar studies in Western Europe, shows that about 15 percent of...
Persistent link: https://www.econbiz.de/10011601303
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Mikrokredite: Bedarf auch in Deutschland
Kritikos, Alexander S.; Kneiding, Christoph - In: DIW Wochenbericht 76 (2009) 27/28, pp. 451-456
Fehlende Finanzierung wird als ein zentraler Grund angesehen, warum kleine Unternehmen scheitern. Seit einigen Jahren wird daher versucht, das Instrument der Mikrokredite auch in Deutschland zu etablieren. Eine erste empirische Studie zeigt, dass rund 15 Prozent aller Selbständigen Interesse an...
Persistent link: https://www.econbiz.de/10011602024
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What’s Love Got to Do with It? Diamonds and the Accumulation of De Beers, 1935-55
Cochrane, David Troy - 2015
What is accumulation? Visibly, accumulation is a quantitative process, demarcated in financial quantities. However, what is the meaning of those quantities? This question has been the subject of great debate within political economic thought. A new theory of accumulation, capital as power...
Persistent link: https://www.econbiz.de/10011646710
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A letter by the regional editor for Oceania: China and wine: Its impact on the global wine trade
Lockshin, Larry - In: Wine Economics and Policy 3 (2014) 1, pp. 1-2
China's growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this...
Persistent link: https://www.econbiz.de/10011986491
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Verhaltensforschung am Point of Sale: Ansatzpunkte und Methodik
Silberer, Günter - 2009
Viele Kaufentscheidungen fallen erst am Point of Sale (POS), zumindest werden viele Absichten dort erst konkretisiert. Dies allein begründet die herausragende Bedeutung der Verhaltensforschung am POS. Bei dieser Forschung bedarf es des Einsatzes geeigneter Forschungsmethoden und der Beachtung...
Persistent link: https://www.econbiz.de/10011902045
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Neuromarketing in Market Research: Eye Tracking Application
Ćosić, Dijana - 2015
The goal of this paper is to explore the benefits of neuromarketing, in general, and the eye tracking method, in particular, in market research, and to consider their ethical implications. In an example of a typical case study I will try to show how eye tracking can be deployed to analyse the...
Persistent link: https://www.econbiz.de/10011920276