The present paper uses a jont stated preference (SP) and revealed preference (RP) model in order to estimate the willingness to pay (WTP) for the organic attribute among other key environmental attributes in chicken meat. The stated preference model is based on the respondent's choice from...

There has been almost no recent formal economic analysis of the WTP of British consumers for organic products. Given the rising demand for organic products on one hand and the decline in the organically farmed area in the UK on the other hand, this is an important topic to address. The present...