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This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...
Persistent link: https://www.econbiz.de/10010352089
Which strategies generate value in e-commerce environments? In a step towards answering this question, this paper estimates the impacts of several competitive strategies on the values of the well-known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW,...
Persistent link: https://www.econbiz.de/10010263293
. Anschließend wird eine umfassende Wettbewerbsstrategie auf der Grundlage des Frameworks erstellt, einschließlich der …
Persistent link: https://www.econbiz.de/10014433927
This paper aims to describe how a commercially successful innovation occurs with the altering of the existing competitive structure in a market under environmental and competitive pressures. I study the history of the laundry detergent market in Japan and elucidate the manner in which Kao...
Persistent link: https://www.econbiz.de/10012142437
Although LEEs are meant to be self-sustaining, if not revenue-generating units, many of them actually incur losses on a continuing basis. Current practice in many LGUs does not engender a clear appreciation of the true cost of the local economic enterprise. COA has documented many cases where...
Persistent link: https://www.econbiz.de/10011421182
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Given the increasing importance of gas in the Mozambican economy, the success of institutional reforms is key to the country's economic prospects of benefiting positively from the expected gas bonanza. In this paper we analyze the performance of the new institutional reforms (NIA) in Mozambique,...
Persistent link: https://www.econbiz.de/10013364544
Oil Spaces traces petroleum's impact through a range of territories from across the world, showing how industrially drilled petroleum and its refined products have played a major role in transforming the built environment in ways that are often not visible or recognized. Over the past century...
Persistent link: https://www.econbiz.de/10014280259
This paper analyzes the recent mergers in the oil industry. Oil is assumed to be a homogeneous good which is produced by a small number of firms with different unit costs. Merger formation is endogenously explained as a result of cooperative decisions. We show that the mergers are amongst very...
Persistent link: https://www.econbiz.de/10010301795