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This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...
Persistent link: https://www.econbiz.de/10010352089
Which strategies generate value in e-commerce environments? In a step towards answering this question, this paper estimates the impacts of several competitive strategies on the values of the well-known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW,...
Persistent link: https://www.econbiz.de/10010263293
. Anschließend wird eine umfassende Wettbewerbsstrategie auf der Grundlage des Frameworks erstellt, einschließlich der …
Persistent link: https://www.econbiz.de/10014433927
This paper aims to describe how a commercially successful innovation occurs with the altering of the existing competitive structure in a market under environmental and competitive pressures. I study the history of the laundry detergent market in Japan and elucidate the manner in which Kao...
Persistent link: https://www.econbiz.de/10012142437
The label expatriates is increasingly used by and applied to a growing number of persons who do not fit classical concepts of company-driven expatriation. While relevant research is engaged in establishing interaction with smaller samples of self- initiated expatriates, the present article...
Persistent link: https://www.econbiz.de/10010520578
Do firms employing undocumented workers have a competitive advantage? Using administrative data from the state of Georgia, this paper investigates the incidence of undocumented worker employment across firms and how it affects firm survival. Firms are found to engage in herding behavior, being...
Persistent link: https://www.econbiz.de/10010292269
Firm heterogeneity explains the productivity driven selection mechanism that determines aggregate productivity growth within industries. This paper empirically demonstrates that ICT has a robust impact on firm heterogeneity only when ICT is used intensively and jointly with specific ICT...
Persistent link: https://www.econbiz.de/10010298708
Consider a market with switching costs that is initially served by a monopolistic incumbent. How can a competitor successfully enter this market? We show that an offer to undercut the incumbent by a fixed margin serves this purpose. This strategy dominates traditional entry where the entrant...
Persistent link: https://www.econbiz.de/10010300418
Persistent link: https://www.econbiz.de/10011318635