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Conceptualization and measurement of key account management orientation
Gounaris, Spiros; Tzempelikos, Nektarios - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 173-194
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10010310668
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010352742
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A letter by the regional editor for Oceania: China and wine: Its impact on the global wine trade
Lockshin, Larry - In: Wine Economics and Policy 3 (2014) 1, pp. 1-2
China's growing wine consumption is having a major effect on the global trade in wine. Growing awareness and … consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing … is having on the wine trade and how this shapes the future research agenda for wine business related to China. …
Persistent link: https://www.econbiz.de/10011986491
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Absatzanalyse für den chinesischen Pkw-Markt
Ma, Ke - 1998
chinesischen Besonderheiten auf die Untersuchungen der nationalen Pkw-Nachfrage in China anwenden und damit den Absatzmarkt … Schätzergebnis lassen sich die Unterschiede beim Automobilnachfrageverhalten zwischen den westlichen Industriestaaten und China …
Persistent link: https://www.econbiz.de/10010306584
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Empirical analysis of countervailing power in business-to-business bargaining
Beckert, Walter - 2011
This paper provides a comprehensive econometric framework for the empirical analysis of countervailing power. It encompasses the two main features of pricing schemes in business-to-business relationships: nonlinear price schedules and bargaining over rents. Disentangling them is critical to the...
Persistent link: https://www.econbiz.de/10010288319
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Verhaltenswissenschaftliche Forschung zum organisationalen Einkaufsverhalten: Überblick über die Marketingliteratur
Bornemann, Torsten; Klarmann, Martin; Moosbrugger, Martin - In: Schmalenbach Journal of Business Research (SBUR) 72 (2020) 4, pp. 447-478
Persistent link: https://www.econbiz.de/10014495357
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Is there a Market for Microlending in Industrialized Countries?
Kritikos, Alexander S.; Kneiding, Christoph; … - 2006
While in less developed and in transition economies microlending has become an efficient instrument for providing small and micro businesses with the necessary financial means, in industrialized countries, with highly developed banking systems, the existence and size of an uncovered demand for...
Persistent link: https://www.econbiz.de/10010297252
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Microlending: Is There Demand for Such Loans in Germany?
Kritikos, Alexander S.; Kneiding, Christoph - In: Weekly Report 6 (2010) 14, pp. 105-111
A lack of financial means is viewed as a key reason why small businesses fail. Therefore, also in Germany several institutions tried to establish microloans as a financing tool. A first empirical study, building a benchmark for similar studies in Western Europe, shows that about 15 percent of...
Persistent link: https://www.econbiz.de/10011601303
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Mikrokredite: Bedarf auch in Deutschland
Kritikos, Alexander S.; Kneiding, Christoph - In: DIW Wochenbericht 76 (2009) 27/28, pp. 451-456
Fehlende Finanzierung wird als ein zentraler Grund angesehen, warum kleine Unternehmen scheitern. Seit einigen Jahren wird daher versucht, das Instrument der Mikrokredite auch in Deutschland zu etablieren. Eine erste empirische Studie zeigt, dass rund 15 Prozent aller Selbständigen Interesse an...
Persistent link: https://www.econbiz.de/10011602024
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What’s Love Got to Do with It? Diamonds and the Accumulation of De Beers, 1935-55
Cochrane, David Troy - 2015
What is accumulation? Visibly, accumulation is a quantitative process, demarcated in financial quantities. However, what is the meaning of those quantities? This question has been the subject of great debate within political economic thought. A new theory of accumulation, capital as power...
Persistent link: https://www.econbiz.de/10011646710