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. Aus theoretischer Perspektive finden sich u. a. in der ressourcenbasierten Theorie der Unternehmung und in der …
Persistent link: https://www.econbiz.de/10010263697
. Anschließend wird eine umfassende Wettbewerbsstrategie auf der Grundlage des Frameworks erstellt, einschließlich der …
Persistent link: https://www.econbiz.de/10014433927
Which strategies generate value in e-commerce environments? In a step towards answering this question, this paper estimates the impacts of several competitive strategies on the values of the well-known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW,...
Persistent link: https://www.econbiz.de/10010263293
This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...
Persistent link: https://www.econbiz.de/10010352089
This paper aims to describe how a commercially successful innovation occurs with the altering of the existing competitive structure in a market under environmental and competitive pressures. I study the history of the laundry detergent market in Japan and elucidate the manner in which Kao...
Persistent link: https://www.econbiz.de/10012142437
. Die Konzentration auf ihre Kernkompetenz - die Produktion des Heilsversprechens - dürfte sie aus ihrer problematischen …
Persistent link: https://www.econbiz.de/10010296946
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Persistent link: https://www.econbiz.de/10011318680
Megafusionen werfen viele Fragen auf: Handelt es sich um die rationale Antwort auf Globalisierung und deregulierte Märkte? Oder entspringen solche Zusammenschlüsse eher dem Machtwillen eines 'größenwahnsinnigen' Managements? Und welche wettbewerbspolitischen Konsequenzen haben diese...
Persistent link: https://www.econbiz.de/10014492581
The Central East European economies are competing for international investment capital, especially for FDI in order to support transformation. The paper explores how the Siemens AG, one of the world's largest MNCs, allocates investments towards and within Central East Europe and how they fit...
Persistent link: https://www.econbiz.de/10010261733