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Großhandel gewinnt mit Servicefunktionen an Profil
Lachner, Josef - In: ifo Schnelldienst 59 (2006) 10, pp. 23-27
Im Zuge des anhaltenden Strukturwandels nehmen die Unternehmen des Großhandels vielfältige Serviceaufgaben wahr. In den beiden zurückliegenden Jahren hat die Absatztätigkeit des Großhandels erheblich an Dynamik gewonnen: Im Jahr 2005 stieg der nominale Umsatz um 5,2%; 2004 sogar um 6,2%....
Persistent link: https://www.econbiz.de/10011692531
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Trends der Nahversorgung in ländlichen Räumen
Kokorsch, Matthias; Küpper, Patrick - 2019
verloren hat. Des Weiteren weisen Verbraucherbefragungen darauf hin, dass sich die für Deutschland typische hohe …During the past decades grocery-retailing in Germany has experienced a structural change to-wards less but larger shops … Germany, has declined somewhat and that consumers are increasingly focussing on the quality of goods. Accordingly supermarkets …
Persistent link: https://www.econbiz.de/10012038720
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Electronic Commerce and Retail Channel Substitution
Janssen, Maarten C.W.; van der Noll, Rob - 2002
We analyze a market where firms compete in a conventional and an electronicretail channel. Consumers easily compare prices online, but some incur purchaseuncertainties on the online channel. We investigate the market shares of the two retailchannels and the prices that are charged. We find that...
Persistent link: https://www.econbiz.de/10010324893
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Internet Retailing as a Marketing Strategy
Janssen, Maarten C.W.; van der Noll, Rob - 2005
present for a pure Internet player,we show that these firms will start online retail channels under a much widerrange of … Internet retail channelthemselves. We also show that a low cost of building up an online retail channelor online shopping …
Persistent link: https://www.econbiz.de/10010325366
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Is a Newspaper's Companion Website a Competing Outlet Channel for the Print Version?
Kaiser, Ulrich - 2005
This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra?c on the print circulation...
Persistent link: https://www.econbiz.de/10010297490
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Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen
Zeiler, Vanessa - 2016
Die wachsende Verbreitung und Nutzung des Smartphones erhöht die Relevanz von mobilen Inhalten für Konsumenten und Unternehmen. Innerhalb der Markenkommunikation bietet das mobile Medium die Möglichkeit, den Kunden direkt, personalisiert, überall und zu jederzeit mit der jeweiligen Botschaft...
Persistent link: https://www.econbiz.de/10011411716
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Designing Mobile Application for the Over the Counter Drug Marketing
Roblek, Vasja - 2015
that were sent to the Slovenian internet users (June and August 2013). The results of this analysis can be relevant to the …
Persistent link: https://www.econbiz.de/10011920266
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U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Cogent Business & Management 6 (2019), pp. 1-18
Persistent link: https://www.econbiz.de/10012657029
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Customer recognition and mobile geo-targeting
Baye, Irina; Reiz, Tim; Sapi, Geza - 2018
We focus on four important features of mobile targeting. First, consumers' real-time locations are known to sellers. Second, location is not the only factor determining how responsive consumers are to discounts. Other factors such as age, income and occupation play a role, which are imperfectly...
Persistent link: https://www.econbiz.de/10011812263
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Online Platform Operators as Sovereigns over the Ecommerce Sellers Selected by the German Legislator
Brettschneider, Jörg - 2019
The German law to combat VAT fraud and other tax regulations went into force recently. The German legislator aims to enforce German VAT law via a liability of platform operators (like Amazon and eBay). The consequences of this regulatory approach are a) that platform operators enforce the law...
Persistent link: https://www.econbiz.de/10012014214