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Mobile User Experience: Der Einfluss von kognitivem Entertainment auf die Nutzung mobiler Anwendungen
Zeiler, Vanessa - 2016
Die wachsende Verbreitung und Nutzung des Smartphones erhöht die Relevanz von mobilen Inhalten für Konsumenten und Unternehmen. Innerhalb der Markenkommunikation bietet das mobile Medium die Möglichkeit, den Kunden direkt, personalisiert, überall und zu jederzeit mit der jeweiligen Botschaft...
Persistent link: https://www.econbiz.de/10011411716
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Designing Mobile Application for the Over the Counter Drug Marketing
Roblek, Vasja - 2015
that were sent to the Slovenian internet users (June and August 2013). The results of this analysis can be relevant to the …
Persistent link: https://www.econbiz.de/10011920266
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U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Cogent Business & Management 6 (2019), pp. 1-18
Persistent link: https://www.econbiz.de/10012657029
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Customer recognition and mobile geo-targeting
Baye, Irina; Reiz, Tim; Sapi, Geza - 2018
We focus on four important features of mobile targeting. First, consumers' real-time locations are known to sellers. Second, location is not the only factor determining how responsive consumers are to discounts. Other factors such as age, income and occupation play a role, which are imperfectly...
Persistent link: https://www.econbiz.de/10011812263
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Agrarwirtschaft in der Informationsgesellschaft
Berg, Ernst (contributor);  … - 1999
Persistent link: https://www.econbiz.de/10012610252
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Gruppenvergleiche bei hypothetischen Konstrukten: Die Prüfung der Übereinstimmung von Messmodellen mit der Strukturgleichungsmethodik
Temme, Dirk; Hildebrandt, Lutz - 2008
Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...
Persistent link: https://www.econbiz.de/10010263736
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Productivity, investment in ICT and market experimentation: micro evidence from Germany und the US
Haltiwanger, John; Jarmin, Ron; Schank, Thorsten - 2003
productivity, the skill mix of the workforce and wages using micro data for the U.S. and Germany. We find support to the idea that … of adopting new technology on productivity and wages is greater the in U.S. than in Germany. … Kenngrößen wie der Produktivität, der Qualifikationsstruktur und den Löhnen, wobei Mikrodaten für die USA und Deutschland …
Persistent link: https://www.econbiz.de/10010299237
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …The internet offers market researchers a broad variety of possibilities to gather information and insights. Online … Übertragung der klassischen, gesprächsbasierten Umfrage in das Internet dar. Dabei können sie in verschiedenartiger Gestalt …
Persistent link: https://www.econbiz.de/10010352742
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Internetökonomie der Medienbranche
Hagenhoff, Svenja (contributor) - 2006
den Analyseschwerpunkten Mobiles Internet einerseits und Wissenschaftskommunikation andererseits werden Erklärungsmodelle … changes in the media industry, which have been caused by internet technology, are being looked at from the point of view of … projects with focus on the mobile internet on the one hand and communications in sciences on the other hand explanatory models …
Persistent link: https://www.econbiz.de/10011902037
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Herding with and without Payoff Externalities - An Internet Experiment
Drehmann, Mathias; Oechssler, Jörg; Roider, Andreas - 2005
effects, first-mover advantage, etc.) in a standard information-based herding model. Our results are based on an internet …
Persistent link: https://www.econbiz.de/10011422136