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Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Ein-führung des Absatzfondsgesetzes im Jahr 1969 das zentrale Instrument zur Absatzförde-rung in der Agrar- und Ernährungswirtschaft. Institutionalisiert in der Centralen Marketing-Gesellschaft der Deutschen...
Persistent link: https://www.econbiz.de/10011375024
It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth … advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The … data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is …
Persistent link: https://www.econbiz.de/10010266892
The following paper attempts to trace the construction of the standard employment contract in Germany from the … consolidation of the welfare state, this type of employment was reinforced in Germany in the 20th century and finally developed into …
Persistent link: https://www.econbiz.de/10010269080
This article examines the role of business in the historical development of job security regulations in Germany from …
Persistent link: https://www.econbiz.de/10010269936
The 1953 London Debt Agreement settled Germany's debts from the period between the two world wars, and allowed the … percent and gave the debtors a much longer period to repay. One interesting clause in the Agreement allowed Germany to … problems that would arise with making any part of the Agreement contingent on events Germany could influence. Recent advocates …
Persistent link: https://www.econbiz.de/10010369208
advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …
Persistent link: https://www.econbiz.de/10010261367
) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising … influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each … medium to maximize their profits. I apply the model to the US PC market, in which advertising expenditures are over $2 …
Persistent link: https://www.econbiz.de/10010263301
price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …
Persistent link: https://www.econbiz.de/10010264854
of individuals to information. Goods advertising is competing with political information for people's attention. This …
Persistent link: https://www.econbiz.de/10010269262
-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …
Persistent link: https://www.econbiz.de/10010270001