Octavia, Ade; Jovanka, Della Raymena; Alqahtani, Turki … - In: Cogent Business & Management 10 (2023) 1, pp. 1-16
Customer relationship management (CRM) success is vital in today's growing business practice, including in higher education institutions (HEIs). Within this study context, educational customer relationship management (EdCRM) is utilized to manage the interaction between educational institutions...