Parthasarathy, Madhavan; Forlani, David - In: jbm - Journal of Business Market Management 9 (2016) 2, pp. 650-676
The purpose of this research was to develop a framework capable of classifying the reasons behind the discontinuance of supplier-distributor relationships. Using a sample of CEO's who manage intra-national and multi-national firms, a study was run to test a typology of discontinuance built...