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Langfristige Lieferverträge im internationalen Ressourcenhandel
Siebert, Horst - In: Zeitschrift für Wirtschafts- und Sozialwissenschaften 108 (1988) 2, pp. 195-225
Langfristige Lieferverträge sind ein wichtiges institutionelles Arrangement des Ressourcensektors, mit dem ein Abbauunternehmen Risiken verlagern kann. Der Beitrag untersucht die Inzidenz langfristiger Verträge auf das Abbauprofil und die Risikoallokationseigenschaften der Verträge. Dabei...
Persistent link: https://www.econbiz.de/10010314396
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Prices and quality signals
Voorneveld, Mark; Weibull, Jörgen W. - 2004
We consider a market-for-lemons model where the seller is a price setter, and, in addition to observing the price, the buyer receives a private noisy signal of the product's quality, such as when a prospective buyer looks at a car or house for sale, or when an employer interviews a job...
Persistent link: https://www.econbiz.de/10010281308
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Does mass media fuel, and easy credit facilitate, impulse buys?
Huovinen, Pasi; Rouvinen, Petri - 2008
This paper studies whether exposure to mass media and liking advertising are associated with an increased impulse buy tendency, and whether the availability of a credit card acts as a facilitating stimulus. It is found that impulse buys are positively associated with exposure to commercial...
Persistent link: https://www.econbiz.de/10010285191
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Impact of policy incentives on adoption of electric vehicles in South Korea
Kim, Hyunseok - 2024
South Korea's strategies for deploying battery electric vehicles (BEVs) primarily include providing purchase subsidies and expanding charging infrastructure. An empirical analysis of new vehicle registrations from 2019 to 2022 shows that investing in charging facilities is more costeffective...
Persistent link: https://www.econbiz.de/10015063049
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A marketing scheme for making money off innocent people: A user's manual
Basu, Kaushik - 2009
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071
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Criteria of Effective Marketing: Analysis of Corporate Marketing Activities in Hungary
Nagy, Szabolcs - In: „Mérleg és Kihívások” - IX. Nemzetközi …, (pp. 103-112). 2015
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …
Persistent link: https://www.econbiz.de/10011381243
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Der Einsatz der multidimensionalen Skalierung (MDS) im nationalen und internationalen Marketing.Teil 1: Mathematische, empirische und auswertungsbezogene Vorgehensweise
Quack, Helmut - 2008
Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …
Persistent link: https://www.econbiz.de/10010266122
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Agricultural Contracts in Mindanao: the Case of Banana and Pineapple
Digal, Larry N. - 2007
Contract growing has been defined as an agreement between farmers and processing and/or marketing firms under forward … such, it offers a solution to a number of production and marketing problems that lead to low farm productivity and … on how contract growing can address various marketing and production problems in the farm sector. This is demonstrated in …
Persistent link: https://www.econbiz.de/10011429871
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Von der Verbreitung zur Kommunikation
Willand, Ilka; Stirner, Heidrun - In: WISTA - Wirtschaft und Statistik 74 (2022) 6, pp. 38-43
Der Beitrag zeigt auf, wie sich die Presse- und Öffentlichkeitsarbeit des Statistischen Bundesamtes in den letzten Jahrzehnten von der reinen Verbreitung hin zu einer digitalen Kommunikation entwickelt hat. Erste Impulse setzte die um die Jahrtausendwende beginnende Digitalisierung, die sich...
Persistent link: https://www.econbiz.de/10013490579