The purpose of the paper is to provide a simple model explaining buyer-supplier relationships and show what factors determine the number of trading partners. We show that when the supplier is able to determine the number of trading partners, the optimal number is small if the supplier's...

This paper discusses the impact of a firm's technology portfolio on its market value. Two concepts are used to characterize a firm's portfolio: the number of technological fields and the degree of relatedness within the portfolio characterized by the amount of joint occurrences of patents in...

We apply conjoint analysis to study the influence of tax labeling and tax earmarking on German taxpayers' willingness to contribute. From a survey based sample we show that labeling and earmarking effects can substantially increase participants' willingness to contribute, which results in a...

This paper estimates the preferences of farmers for cattle traits in southern Burkina Faso using Conjoint analysis, a survey-based system for measuring preferences for multiple-attribute goods. Here the technique is used in the context of a West African country where literacy is low, where...

Virtual Reality (VR) hat in den vergangenen Jahren erhebliche technologische Fortschritte verzeichnet und begonnen, sich im Endverbrauchermarkt zu etablieren. Insbesondere Facebooks Tochterunternehmen Oculus erzielte mit der Quest 2 hohe Absatzzahlen, wodurch das Produkt zum bisher...

Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By...

Infrastrukturen in Verkehrssektoren sind regelmäßig Gegenstand von Diskussionen um Marktversagen und Markteingriffe. Die in der EU verfolgten Regulierungsansätze und die daraus entstandene Regulierungslandschaft insbesondere in Verkehrssektoren sind dadurch divers: Während...