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Customer recognition and competition
Shy, Oz; Stenbacka, Rune - 2011
We introduce three types of consumer recognition: identity recognition, asymmetric preference recognition, and symmetric preference recognition. We characterize price equilibria and compare profits, consumer surplus, and total welfare. Asymmetric preference recognition enhances profits compared...
Persistent link: https://www.econbiz.de/10010286320
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …-Maßnahmen, bei der die Daten in der Regel ohne das Wissen der beobachteten Zielgruppe erhoben werden. Klassischerweise finden sich …
Persistent link: https://www.econbiz.de/10010352742
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How global are global brands? An empirical brand equity analysis
Cleff, Thomas; Fischer, Lena; Sepúlveda, César; … - 2010
The term 'global brand' has become widely used by the media and by consumers. Business week publishes annually its widely known ranking of the 'Best Global Brands' (with Coca-Cola as number 1 in the past years) and consumers on summer vacations purchase brands such as Heineken or Marlboro they...
Persistent link: https://www.econbiz.de/10010368391
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Discovery of brand image by the arts: Empirical comparison of Arts-Based Brand Research Methods (ABBR)
Baumgarth, Carsten; Yildiz, Özlem - 2016
bisherige Untersuchungen versuchen, das Markenimage, das unter anderem aus unbewussten Emotionen und Attributen besteht, auf …
Persistent link: https://www.econbiz.de/10011541561
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Social preferences during childhood and the role of gender and age: An experiment in Austria and Sweden
Martinsson, Peter; Nordblom, Katarina; Rützler, Daniela; … - 2010
We examine social preferences of Swedish and Austrian children and adolescents using the experimental design of …
Persistent link: https://www.econbiz.de/10010294772
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Gender differences in competition emerge early in life
Sutter, Matthias; Rützler, Daniela - 2010
We study gender differences in the willingness to compete in a large-scale experiment with 1,035 children and teenagers …, aged three to eighteen years. Using an easy math task for children older than eight years and a running task for the …
Persistent link: https://www.econbiz.de/10010294818
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Social preferences in childhood and adolescence ? A large-scale experiment
Sutter, Matthias; Feri, Francesco; Kocher, Martin G.; … - 2010
present a large-scale experiment with 883 children and adolescents, aged eight to seventeen years. Participants make decisions … and across gender. Our results show that when children and teenagers grow older, inequality aversion becomes a gradually …
Persistent link: https://www.econbiz.de/10010294821
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Egalitarian envy: Cross-cultural variation in the development of envy in children
Häger, Kirsten; Oud, Bastian; Schunk, Daniel - 2012
compares the prevalence and development of destructive envy in children aged seven to ten. The experiment took place in the … children´s natural environment - their schools. We also checked for cultural variability of our results by conducting our study … with German children and with children from a highly egalitarian society: the Eastern Penan of northern Borneo. We found …
Persistent link: https://www.econbiz.de/10010331081
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Is the eldest son different? The residential choice of siblings in Japan
Wakabayashi, Midori; Horioka, Charles Yuji - 2006
In this paper, we analyze the determinants of the living arrangements of elderly parents and their children (whether … elderly parents live with their children, and if so, with which child) in Japan using micro data from a household survey. We … living with children other than the eldest son, even if the eldest son is not the eldest child. Moreover, we find that …
Persistent link: https://www.econbiz.de/10010332464
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Is there a motherhood penalty in academia? The gendered effect of children on academic publications
Lutter, Mark; Schröder, Martin - 2019
children leads to a significant decline in the number of publications by women, while not affecting the number of publications … by men. We also find that the gendered effect of children on productivity hardly mitigates differences in publication … of children on productivity. We further find that the gendered effect of childbearing depends partly on prior levels of …
Persistent link: https://www.econbiz.de/10011971597