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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …

Persistent link: https://www.econbiz.de/10010352742

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …

Persistent link: https://www.econbiz.de/10010420967

Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz; Kalweit, Lea - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on … behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be …

Persistent link: https://www.econbiz.de/10010263745

Building value: The role of trademarks for economic development

Erixon, Fredrik; Salfi, Maria - 2015

Investment in brands drives the allocation of resources in our economy. It increases competition, pushes firms to innovate, and decreases asymmetries in the market leading to a higher level of economic development. Investment in brands and intangibles has seen an increase in the last fifteen...

Persistent link: https://www.econbiz.de/10011790289

Conscious Capitalism: Eine Analyse der Initiative und der Grundkonzeption dargelegt am Beispiel von Whole Foods Market

Veldung, Susanne - 2017

Vor dem Hintergrund tiefgreifender gesellschaftlicher und wirtschaftlicher Veränderungsprozesse ergeben sich zunehmend Herausforderungen für die Unternehmens- und Markenführung. Dabei bestimmen zwei grundlegende Werte die Diskussion und eröffnen ein Spannungsfeld: Individualisierung -...

Persistent link: https://www.econbiz.de/10011629685

Funding, competition and the efficiency of NGOs: An empirical analysis of noncharitable expenditure of US NGOs engaged in foreign aid

Nunnenkamp, Peter; Öhler, Hannes - 2010

We assess the determinants of the wide variation in the efficiency of foreign aid activities across US-based non-governmental organizations (NGOs). In particular, we analyze whether noncharitable expenditures for administration, management and fundraising depend on the intensity of competition...

Persistent link: https://www.econbiz.de/10010311667

The White House and the Kyoto Protocol: Double Standards on Uncertainties and Their Consequences

Tulkens, Philippe; Tulkens, Henry - 2006

This paper compares the level of uncertainty widely reported in climate change scientific publications with the level of uncertainty of the costs estimates of implementing the Kyoto Protocol in the United States. It argues that these two categories of uncertainties were used and ignored,...

Persistent link: https://www.econbiz.de/10010312529

US food security and climate change: Agricultural futures

Takle, Eugene S.; Gustafson, David; Beachy, Roger; … - In: Economics: The Open-Access, Open-Assessment E-Journal 7 (2013) 2013-34, pp. 1-41

Agreement is developing among agricultural scientists on the emerging inability of agriculture to meet growing global food demands. Changes in trends of weather conditions projected by global climate models will challenge physiological limits of crops and exacerbate the global food challenge by...

Persistent link: https://www.econbiz.de/10010317974

The Changing Profile of Mexican Migrants to the United States: New Evidence from California and Mexico

Cornelius, Wayne A.; Marcelli, Enrico A. - 2000

Using recent data from southern California and Mexico we challenge the notion that the demographic profile of post-1970 Mexican migrants to the United States has remained constant. We find that more recent cohorts of migrants: (1) are more likely to settle permanently in the United States, (2)...

Persistent link: https://www.econbiz.de/10010262427