Prasad Adhikari, Rajendra; Miles, Morgan P.; Bonney, Laurie - In: Journal of Innovation & Knowledge (JIK) 3 (2018) 3, pp. 154-163
This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The...