Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a variety of disciplines are developing new approaches to drive service innovation, this is primarily done in isolation and generates only fragmented...

Selecting the right type of influencers for an influencer campaign is a challenging task. This article introduces a typology for influencers presenting four distinct types: Snoopers, Informers, Entertainers, and Infotainers. Temporal dynamics and influencer type transitions based on social...

Nicht immer erfüllt das Geschäft mit Kundenlösungen die Erwartungen und erweist sich oft als wenig profitabel. Dennoch halten Anbieter* daran fest. Die Signaling-Theorie liefert Erklärungen hierfür: Lösungen senken das wahrgenommene Kaufrisiko und strahlen Kompetenz und Kundenorientierung...

The increasing introduction of intelligent, interactive robots in the service industry raises concerns about the potential dehumanization of service provision and its influences on corporate brand perceptions. To avoid adverse effects, new service development (NSD) managers seemingly favor...

Physical products (e.g., cars, smartphones) increasingly evolve into dynamic service platforms that allow for customization through fee-based activation of restricted add-on features throughout their lifecycle. The authors refer to this emerging phenomenon as "internal product upgrades". Drawing...

Innovative aesthetic product appearances can create buffering effects in the pre-adoption phase that lead consumers to base their expectations on the aesthetics rather than on objective information about innovative products. How do innovative aesthetics influence product experience in the...

Die Familie stellt einen zentralen Einflussfaktor auf die Anpassung von Entsandten im Ausland dar. In Anlehnung an die Familiensystemtheorie von Minuchin (1974) wird angenommen, dass starke Verbindungen zwischen Entsandten, deren Partnern und deren Kindern bestehen, die wiederum Einfluss auf...

One important success factor of foreign firms in Russia is the establishment of efficient networks with non-market stakeholders. Stakeholder networks may help foreign firms to obtain relevant information, accelerate administrative decisionmaking and reduce political risks. The objective of this...

This article analyzes the competitive advantage of German renewable energy firms in Russia. Based on Porter's diamond model of competitiveness, we examine the demand for renewable energy in Russia and German firms' ability to meet this demand. While the overall demand for renewable energy in...