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Research on risk communication relates basic risk perception studies to the formulation of policies, the currently … communication is a relatively new field based on a sociological approach. The discipline comes from risk perception studies … plant of petroleum products. The method used for the analysis foresees a review of the main findings about risk perception …
Persistent link: https://www.econbiz.de/10011608544
Research on risk communication relates basic risk perception studies to the formulation of policies, the currently … communication is a relatively new field based on a sociological approach. The discipline comes from risk perception studies … plant of petroleum products. The method used for the analysis foresees a review of the main findings about risk perception …
Persistent link: https://www.econbiz.de/10011608545
Wahrnehmung der digitalen Außenwerbeformen anhand eines Split-Ballot-Experiments. Dabei wurden drei Versuchsgruppen mit jeweils …. But especially within this type of niche, there is missing solid empirical data in regard of advertising and perception …
Persistent link: https://www.econbiz.de/10012110522
wesentlichen Beitrag zur gesamtgesellschaftlichen Wahrnehmung und Gestaltung der Bioökonomie leisten. …
Persistent link: https://www.econbiz.de/10011460611
hospitals in the rate of adoption between 2002-2006, and a strong reversal from 2006-2013. We find that perception bias explains …
Persistent link: https://www.econbiz.de/10014480649
This study investigates the effect of financial perception and behaviour on; (a) general accounts and services, (b … three estimations support the hypothesis that financial perception has a greater effect on the decision to access and use … behaviour is greater than financial perception when making decisions on the take-up and use of investment financial services. It …
Persistent link: https://www.econbiz.de/10010291318
This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand image on a verbal cognitive level, but this...
Persistent link: https://www.econbiz.de/10011541561
Die Autoren analysieren, ob ein Social Media Newsroom eine Alternative zur herkömmlichen Pressemitteilungen via Email in der Luxusbranche ist. Ausgehend vom Intereffikationsmodell wird aufgezeigt, dass Journalismus und PR in einer Wechselbeziehung der gegenseitigen Einflussnahme stehen. Via...
Persistent link: https://www.econbiz.de/10010420965
Wahrnehmung der Kunden nicht durch funktionale Nutzenversprechen. Vielmehr geht es um emotionale Bindungen zwischen Marke und …
Persistent link: https://www.econbiz.de/10013270949
The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...
Persistent link: https://www.econbiz.de/10010420968