Sarstedt, Marko; Hair, Joseph F.; Pick, Mandy; … - In: Psychology & Marketing 39 (2022) 5, pp. 1035-1064
Partial least squares structural equation modeling (PLS‐SEM) is an essential element of marketing researchers' methodological toolbox. During the last decade, the PLS‐SEM field has undergone massive developments, raising the question of whether the method's users are following the most...