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it in the Fashion Industry, as interactive mirrors and glasses or apps and webs to feel like if you were shopping and … students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store …
Persistent link: https://www.econbiz.de/10013266202
from the fashion industry will be presented. Their founders have dedicated themselves to the idea of the circular economy …
Persistent link: https://www.econbiz.de/10013270983
Persistent link: https://www.econbiz.de/10012616545
advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …
Persistent link: https://www.econbiz.de/10010261367
) industry. I present an empirical discrete-choice model of limited information on the part of consumers, where advertising … influences the set of products from which consumers choose to purchase. Multi-product firms choose prices and advertising in each … medium to maximize their profits. I apply the model to the US PC market, in which advertising expenditures are over $2 …
Persistent link: https://www.econbiz.de/10010263301
price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …
Persistent link: https://www.econbiz.de/10010264854
It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth … advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The … data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is …
Persistent link: https://www.econbiz.de/10010266892
of individuals to information. Goods advertising is competing with political information for people's attention. This …
Persistent link: https://www.econbiz.de/10010269262
-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …
Persistent link: https://www.econbiz.de/10010270001
advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising …. The paper is the first combining a study of media markets with a behavioral foundation of how advertising affects the …
Persistent link: https://www.econbiz.de/10010330239