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Image Effect of Ambush Marketing: The Case of FIFA Soccer World Cup 2010
Hutter, Katharina; Schwarz, Uta - 2012
attitudes and purchase intention. The results of an online-survey with 278 respondents show that for typical sports brands … affective image has a stronger impact on attitude towards the ambusher brand. In contrast, for atypical sport brands cognitive …
Persistent link: https://www.econbiz.de/10010352017
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Trittbrettfahren bei Sportevents: das Ambush-Marketing
Pechtl, Hans - 2007
Persistent link: https://www.econbiz.de/10010300271
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Sponsoring und Ambushing: Eine verhaltenswissenschaftliche Analyse
Pechtl, Hans; Niemann, Katrin - 2009
Persistent link: https://www.econbiz.de/10010302373
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Optimally scheduling real world sports leagues by reduction to SAT
Horbach, Andrei; Bartsch, Thomas; Briskorn, Dirk - 2009
Several types of constraints must be satisfied by schedules of real world sports leagues, e. g. stadium unavailability … constraints are considered as 'soft' ones. There are various models appropriately describing the environment of real sport leagues … here a model which satisfies the demands of many sports leagues. We solve our model by a method which consists in …
Persistent link: https://www.econbiz.de/10011558717
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Guerilla Marketing: Unorthodoxes Marketing von David im Kampf gegen Goliath
Nufer, Gerd - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 69-85
Ressourcen ausgestattete Unternehmen eignen. …
Persistent link: https://www.econbiz.de/10013270980
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Event-Sponsoring: Am Beispiel der Fußball-Weltmeisterschaft 1998 in Frankreich ; Kritik und Implikationen für die Praxis
Nufer, Gerd - 1998
sogenannten Event-Sponsoring.In diesem Beitrag erfolgt eine kritische Auseinandersetzung über die Vorteilhaftigkeit eines …
Persistent link: https://www.econbiz.de/10010305023
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Ökonomische Wirkungen der Fußball-WM 2006 in Deutschland zum Teil überschätzt
Brenke, Karl; Wagner, Gert G. - In: DIW Wochenbericht 74 (2007) 29, pp. 445-449
Inzwischen liegen fünf Studien zu den volkswirtschaftlichen Wirkungen der Fußball- WM vor. Naturgemäß behandeln alle nur Teilaspekte, da die gesamte ökonomische Bedeutung des Sportereignisses mit seiner Vielzahl von Wechselwirkungen nicht quantifizierbar ist. Überhaupt nicht messbar sind...
Persistent link: https://www.econbiz.de/10011601742
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The relationship between visitor satisfaction, expectation andspending in a sport event
Mortazavi, Reza - In: European Research on Management and Business Economics … 27 (2021) 1, pp. 1-7
There are many studies on the determinants of visitor spending at sport events. However, few studiesinvestigate the …
Persistent link: https://www.econbiz.de/10014525711
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The Economic Impact of Olympic Games: Evidence from Stock Markets
Dick, Christian D.; Wang, Qingwei - 2008
By means of an event study of stock market reactions to the announcement of the Olympic Games host cities, we find a significant and positive announcement effect of hosting the Summer Games, with a cumulative abnormal return of about 2% within a few days. We do not find any significant results...
Persistent link: https://www.econbiz.de/10010298071
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Do surveillance cameras affect unruly behavior?: a close look at grandstands
Priks, Mikael - 2008
This paper studies how surveillance cameras affect unruly spectator behaviour in the highest Swedish soccer league. Swedish stadiums introduced surveillance cameras at different points in time during the years 2000 and 2001. I exploit the exogenous variation that occurred due to differences...
Persistent link: https://www.econbiz.de/10010264354