Virtual Reality (VR) hat in den vergangenen Jahren erhebliche technologische Fortschritte verzeichnet und begonnen, sich im Endverbrauchermarkt zu etablieren. Insbesondere Facebooks Tochterunternehmen Oculus erzielte mit der Quest 2 hohe Absatzzahlen, wodurch das Produkt zum bisher...

We apply conjoint analysis to study the influence of tax labeling and tax earmarking on German taxpayers' willingness to contribute. From a survey based sample we show that labeling and earmarking effects can substantially increase participants' willingness to contribute, which results in a...

Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By...

This paper estimates the preferences of farmers for cattle traits in southern Burkina Faso using Conjoint analysis, a survey-based system for measuring preferences for multiple-attribute goods. Here the technique is used in the context of a West African country where literacy is low, where...

This article examines basic features of ranked Conjoint-data, analyzes the adequacy of evaluation methods and proposes improvements for better utilizing the information provided by ranked data. It is shown that commonly used goodness-of-fit measures provide inadequate proxy measures for...

Basic confounding patterns for full-profile conjoint analyses based upon ranking are examined. It is shown that commonly used orthogonal main-effect designs can lead to biased part-worth estimates, especially to an underestimation of less important variables. An alternative design procedure is...

CJ-Analysen werden in der Marktforschung eingesetzt, um metrische Nutzenfunktionen zu ermitteln. Sofern die Eingabedaten in Form einer Rangordnung vorliegen, ist bei der Auswertung eine Skalentransformation vorzunehmen. Am Beispiel einer Conjoint-Anwendung wird aufgezeigt, daß hieraus deutliche...

We use conjoint choice questions to ask public health and climate change experts, contacted at professional meetings in 2003 and 2004, which of two hypothetical countries, A or B, they deem to have the higher adaptive capacity to certain effects of climate change on human health. These...