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aktuelle Spiel benötigt eine Art Game Engine, aber kann das auch der Browser sein? … current game needs some kind of game engine, but can it be the browser? …
Persistent link: https://www.econbiz.de/10013555241
Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...
Persistent link: https://www.econbiz.de/10012016886
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Einhergehend mit der Digitalisierung vieler Lebensbereiche werden große Mengen persönlicher Daten von Konsument*innen durch Unternehmen und Institutionen erfasst und analysiert. Daher ist der verantwortungsvolle Umgang mit diesen Daten eines der drängendsten Themen der Gegenwart. Zwar gibt es...
Persistent link: https://www.econbiz.de/10014501301
Um Infektionsketten in der Corona-Pandemie effektiv nachzuverfolgen und zu unterbrechen, wurde die Corona-Warn-App in Deutschland eingeführt. Diese sogenannte Tracing-App verfolgt Begegnungen zwischen den Anwendern der App und warnt sie, falls sie mit Infizierten in Kontakt getreten sind. In...
Persistent link: https://www.econbiz.de/10014503632
The European Union (EU) has pursued an ambitious agenda for regulating the digital economy, and it is now planning to establish a new package of regulations, including the Digital Markets Act (DMA), the Digital Services Act (DSA), and a new regulation of Artificial Intelligence (AI). These...
Persistent link: https://www.econbiz.de/10014560161
In this paper, we will discuss how Europe makes digital policy and how its digital economic performance can be improved. The focus is on the D9+ initiative. Launched in 2016 on the initiative of former Swedish trade minister, Ann Linde, nine countries with a particular interest in matters of the...
Persistent link: https://www.econbiz.de/10014560182
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …
Persistent link: https://www.econbiz.de/10011381243