Smart high-tech companies are characterized by knowledge intensity and open innovation. Even when these companies emerge in spatial clusters or dense urban places, they may utilize knowledge networks on a global scale. However, there is not much insight into the factors that shape knowledge...

We report results of an experiment on prices and demand in a fantasy-based virtual world. A virtual world is a persistent, synthetic, online environment that can be accessed by many users at the same time. Because most virtual worlds are built around a fantasy theme, complete with magic,...

This article reports on a field study that has been conducted in the online computer game World of Warcraft. In a basic labor situation a principal gives an upfront wage to an agent (who is unaware that he is participating in an experiment) and asks him to conduct a real-effort task. The unique...

Changes in communication technology have allowed for the expansion of data collection modes in survey research. The proliferation of the computer has allowed the creation of web and computer assisted auto-interview data collection modes. Virtual worlds are a new application of computer...

The Virtual Reality (VR) and Augmented Reality (AR) economic impact is expected to hit US$ 29.5 billion in 2020. Brands (Volvo / L'Oréal) and retailers (Carrefour / Lowe's) have built on-site VR facilities which offer more attractive shopping experiences than traditional environments. The...

How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate...

Virtuelles Netzwerken ist seit Beginn der Corona-Pandemie ein zentrales Mittel geworden, um sich zu vernetzen. Mit dem einschneidenden Ereignis von COVID-19 sind zahlreiche Alternativen zu traditionellen Netzwerkveranstaltungen wie Messen, Abendessen etc. entstanden. Hierbei traten jedoch auch...

Durch technologische Fortschritte in den letzten Jahren ist Virtual Reality erschwinglicher und benutzerfreundlicher geworden, sodass Unternehmen die Einführung der Technologie verstärkt in Betracht ziehen. Ihren Aufschwung erlebte die Technologie jedoch durch die Unterhaltungs- und...