and Corporate Innovation Processes' an der Technischen Universität Dresden dar. Diese besteht aus sechs bereits … Möglichkeit, auf diese neuen Ansprüche zu reagieren, ist Anpassung durch Innovation. Das übergeordnete Ziel der Dissertation ist … Innovation Processes' at the Technical University of Dresden. It consists of six already published papers and articles. Because …

Non-technological innovation is an important element of firms? innovation activities that both supplement and … complement technological innovation, i.e. the introduction of new products and new processes. We analyse the spread of … nontechnological innovation in firms, their relation to technological innovation, and their effects to firm performance and success …

those products by consumers from the marketing point of view. Marketing science can inhibit or accelerate the rhythm of …

technological innovation. This book brings together a range of sociologists and economists to study the role of demand and … economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the … economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary …

other determinants of consumer behaviour were also considered. It concludes with some important marketing implications. …

conditions linked to three components: sales channels, marketing models and the supply chain, with the transversality of …

aspects, a research has been carried out to determine the perception regarding social media and how sale and marketing …

Knowledge spillovers to competitors are regarded as an important aspect of the innovation process. While a company …