Alpine landscape always has been affected by human economic activities. Traffic economy, tourism economy and industrial structure dominated by small and medium-sized enterprises have been the drivers of economy development as well as of changes in the alpine landscape throughout the last...

Dieser Beitrag bespricht wichtige rechtliche Aspekte für das Marketing in der Schweiz. Entlang der Marketinginstrumente werden marketingrelevante Rechtsbereiche systematisch aufgearbeitet und anhand von Fällen illustriert.