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The effects of Dollar/Sterling exchange rate volatility of futures markets for coffee and cocoa
Jumah, Adusei; Kunst, Robert M. - 1999
The paper investigates the extent to which the dollar/sterling exchange rate fluctuations affect coffee and cocoa futures prices on the London LIFFE and the New York CSCE by means of multivariate GARCH models - under the assumption that traders in perfectly competitive markets have equal access...
Persistent link: https://www.econbiz.de/10010291928
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The dark side of coffee. Price war in the German market for roasted coffee
Koerner, Julia - 2002
Germany is the second largest coffee market in the world, just overshadowed by the United States. Coffee is the most popular beverage in Germany - in fact more popular than beer. In 1999 the five biggest companies in the raosted coffee market had a combined market share of 84.5%. The market is...
Persistent link: https://www.econbiz.de/10010297126
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Sustainability standards and coffee exports from Tanzania
Lazaro, Evelyne A.; Makindara, Jeremiah; Kilima, Fredy T. - 2008
One of the key trends characterizing agro-food trade in the last two decades has been the increas-ing complexity of public and private standards that are applied to imports into developed coun-tries. This paper aims to identify critical areas to facilitate compliance with sustainability...
Persistent link: https://www.econbiz.de/10010323478
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More coffee, more cigarettes? Coffee market liberalisation, gender, and bargaining in Uganda
Golan, Jennifer; Lay, Jann - 2008
Focusing on intra-household allocation, we investigate the effects of coffee market liberalisation in Uganda. As coffee has traditionally been a male domain, higher income from this activity might increase gender disparities. In addition, gender-related inefficiency in household production might...
Persistent link: https://www.econbiz.de/10010273141
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Remunerating commodity producers in developing countries: Regulating concentration in commodity markets
Asfaha, Samuel G. - 2005
Persistent link: https://www.econbiz.de/10012490776
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A marketing scheme for making money off innocent people: A user's manual
Basu, Kaushik - 2009
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071
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Criteria of Effective Marketing: Analysis of Corporate Marketing Activities in Hungary
Nagy, Szabolcs - In: „Mérleg és Kihívások” - IX. Nemzetközi …, (pp. 103-112). 2015
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …
Persistent link: https://www.econbiz.de/10011381243
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Der Einsatz der multidimensionalen Skalierung (MDS) im nationalen und internationalen Marketing.Teil 1: Mathematische, empirische und auswertungsbezogene Vorgehensweise
Quack, Helmut - 2008
Schluss werden geeignete Computerprogramme benannt und Möglichkeiten des Einsatzes der MDS im Marketing kurz vorgetragen. In … möglich. Teil 2 wird dann die Anwendung der MDS in den verschiedenen Bereichen des Marketing, wie bspw. Analyse des Images … scaling (MDS)'. These methods play a significant role in professional marketing. The article begins with some examples and …
Persistent link: https://www.econbiz.de/10010266122
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Agricultural Contracts in Mindanao: the Case of Banana and Pineapple
Digal, Larry N. - 2007
Contract growing has been defined as an agreement between farmers and processing and/or marketing firms under forward … such, it offers a solution to a number of production and marketing problems that lead to low farm productivity and … on how contract growing can address various marketing and production problems in the farm sector. This is demonstrated in …
Persistent link: https://www.econbiz.de/10011429871