The aim of the present paper is twofold. We first give an overview of the multi-faceted construct of career success with its 'objective' (real attainments) and 'subjective' (perceived attainments) components and with the different methodologies measuring them ('subjectivist' vs. 'objectivist'...

This paper examines the key elements of the expert interview as a method of data generation. First, its characteristics are settled in order to classify this specific type of interview within the range of interview - techniques in general. Furthermore, some of the most important sources of error...

Automatisierung ist eine Antwort auf den Zeit- und Kostendruck, der auf der Marktforschungsbranche lastet. Quantitative Forschungsvorhaben lassen sich verhältnismäßig gut automatisieren, da sie festen Regeln folgen und messbare Antworten liefern. Qualitative Vorhaben sind oftmals weniger...