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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41
marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968
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Geschlechtsstereotype im Technikmarketing - Analyse der häufigsten Stereotype und deren Nutzung im Marketing
Pezoldt, Kerstin; Schliewe, Jana; Lotze, Verena - 2011
Der vorliegende Beitrag widmet sich den Stereotypen im Technikmarketing. Hierzu werden, aufbauend auf den Grundlagen der Stereotype und des Technikmarketing, die häufigsten weiblichen und männlichen Geschlechtsstereotype im Technikmarketing vorgestellt und deren Verwendung anhand von...
Persistent link: https://www.econbiz.de/10010308160
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Cultural Issues in Website Design. A European Perspective on Electronic Commerce
Asimionoaei, Claudia - In: CES Working Papers 1 (2009) 1, pp. 17-22
Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...
Persistent link: https://www.econbiz.de/10012016886
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Wines of Baja Mexico: A qualitative study examining viticulture, enology, and marketing practices
Covarrubias, Jorge; Thach, Liz - In: Wine Economics and Policy 4 (2015) 2, pp. 110-115
Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing … located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on …
Persistent link: https://www.econbiz.de/10011986514
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Innovation by demand: An interdisciplinary approach to the study of demand and its role in innovation
McMeekin, Andrew (contributor); Green, Kenneth (contributor) - 2002
economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the … economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary …
Persistent link: https://www.econbiz.de/10011895997
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Market Relations and the Competitive Process
Metcalfe, John S. (contributor); Warde, Alan (contributor) - 2003
largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more … academics working in the fields of economics, sociology and business studies. It sketches the agenda for future research about …
Persistent link: https://www.econbiz.de/10011895998
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Review papers for journal of risk and financial management (JRFM)
McAleer, Michael - In: Journal of Risk and Financial Management 13 (2020) 8, pp. 1-18
global guidelines to their United States (US) implementation, connections among big data, computational science, economics …, finance, marketing, management and psychology, factors, outcome, and the solutions of supply chain finance, with a review and …
Persistent link: https://www.econbiz.de/10012611387
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Smart cities marketing and its conceptual grounds
Maček, Anita; Ovin, Rasto; Starc-Peceny, Urška - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 110-116
effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics … role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of … open innovation and rethink marketing strategy in this emerging reality. …
Persistent link: https://www.econbiz.de/10014520678
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Einstellung des Menschen zu Technik (Die)
Dierkes, Meinolf - In: Neue Dimensionen der Information: Perspektiven für die …, (pp. 19-34). 1986
Persistent link: https://www.econbiz.de/10011291928
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[Rezension] Willy Kraus (Hrsg.): Humanisierung der Arbeitswelt : Gestaltungsmöglichkeiten in Japan und in der Bundesrepublik Deutschland. Tübingen [u.a.]: Erdmann Verlag, 1979
Simonis, Udo E. - In: Modern law and society: a review of German language … 15 (1982) 1, pp. 62-65
Persistent link: https://www.econbiz.de/10011291934