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Commerce and electronic business have gained momentum in recent years. Attracted by the mirage of global markets, most companies enter the virtual environment without taking into account thecultural implications of such a step. The major question that arises at this stage of development of...
Persistent link: https://www.econbiz.de/10012016886
Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing … located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on …
Persistent link: https://www.econbiz.de/10011986514
economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the … economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary …
Persistent link: https://www.econbiz.de/10011895997
largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more … academics working in the fields of economics, sociology and business studies. It sketches the agenda for future research about …
Persistent link: https://www.econbiz.de/10011895998
global guidelines to their United States (US) implementation, connections among big data, computational science, economics …, finance, marketing, management and psychology, factors, outcome, and the solutions of supply chain finance, with a review and …
Persistent link: https://www.econbiz.de/10012611387
effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics … role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of … open innovation and rethink marketing strategy in this emerging reality. …
Persistent link: https://www.econbiz.de/10014520678
The European Union (EU) has pursued an ambitious agenda for regulating the digital economy, and it is now planning to establish a new package of regulations, including the Digital Markets Act (DMA), the Digital Services Act (DSA), and a new regulation of Artificial Intelligence (AI). These...
Persistent link: https://www.econbiz.de/10014560161
In this paper, we will discuss how Europe makes digital policy and how its digital economic performance can be improved. The focus is on the D9+ initiative. Launched in 2016 on the initiative of former Swedish trade minister, Ann Linde, nine countries with a particular interest in matters of the...
Persistent link: https://www.econbiz.de/10014560182
Firms often give away free goods with the product that they sell. Firms often give stock options to their top management and other employees. Mixing these two practices-giving stock options to consumers who buy the firm's product-, creates a deadly brew. Large numbers of consumers can be lured...
Persistent link: https://www.econbiz.de/10010292071
The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …
Persistent link: https://www.econbiz.de/10011381243