Heidhues, Paul; Köster, Mats; Kőszegi, Botond - 2024
one market to steer users toward its products in other markets. Due to this "cross-market leverage," a market leader at an … contrast, other firms have no or smaller incentives for takeovers, explaining why ecosystems grow out of market leaders at … access points. Conversely, cross-market leverage also implies that once an ecosystem has grown, it has an increased value of …