Guimtrandy, Fabien; Burger-Helmchen, Thierry - In: Administrative Sciences 12 (2022) 2, pp. 1-14
The pitch is an important part of the entrepreneur-investor relationship. To come to an agreement, entrepreneurs and investors need to trust each other. However, how does trust arise between them, and how does trust evolve during the few minutes of a pitch? With the aim to develop propositions,...