The digital transformation offers new opportunities for organizations to expand their existing service portfolio in order to achieve competitive advantages. A popular way to create new customer value is the offer of analytics-based services (ABS)—services that apply analytical methods to data...

Existing information systems research thoroughly explains how task-technology fit and appropriation affect performance on an individual or group level. This was appropriate for many years, as technology is typically used to fulfill a certain task on these levels. Today, however, companies are...