Working relations between marketing researchers and managers have merited some attention in marketing literature with particular emphasis on the responsibilities of both parties. In this article the authors report the results of a survey of large South African companies, concerning the level of...

This brief research note revisits a simple, but very useful clustering procedure developed by Kamen (1970), and illustrates its use in the clustering of attitudinal/perceptual data. For the purpose of illustrating the technique, perceptions of peer group participation in potentially corrupt...

This article describes a comparative survey of the attitudes of top and purchasing managers regarding the extent to which their attitudes towards corrupt and possibly corrupt business behaviour differs. The extent of perceived peer group participation in deviant activities is also measured. The...

Social media has changed both the way in which organizations and their brands interact with their customers and the way in which business gets done. Brands are attempting to utilize social media to reach existing customers, gain new ones and build or maintain credibility and reputation. More...

This article analysed 15 years, from 1996 to 2010, of research published in the three leading South African business management journals. The three journals chosen were the South African Journal of Business Management, the South African Journal of Economic and Management Sciences and Management...