Perret, Jens K.; Horn, Carmen; Holthaus, Lina - In: Marketing Review St.Gallen 39 (2022) 2, pp. 52-59
A study of established and up-and-coming female luxury consumers reveals that in both groups there is some antipathy against the increasing digitalization of luxury brands since they expect a loss in exclusiveness. This is particularly significant in the case of Chanel, where the antipathy...